Over these past years, Information Technology’s (IT) influence and manifestation has increased. Every company views it as a resource ever more critical to their success. Every company uses the latest technology to gain advantage from its competitors. Thus, this means spending a lot. They do believe that once you invest to the best one though it may spell big money, the return would be greater. The advantages in return are innumerable.
But as time goes by, there’s a shifting attitude of company managers. Return-on-investment calculations are not critical anymore. They say that IT is relatively more of a commodity than it was in the past and that the present technology gives no longer competitive advantage. IT is becoming a commodity because it becomes available to everyone. The core functions of IT – data storage, data processing and data transport – have become available and affordable to all.
This scenario makes IT essential to competition but inconsequential to strategy. So as IT infrastructure matures, companies should not focus on mere innovation but rather execute proficient strategies. The key to success is no longer to seek advantage aggressively but to manage costs and risks meticulously.
Managers should be observant and wise that they should formulate and execute strategies that will deliver greater advantages to the company. According to Nicholas G. Carr, author of IT Doesn’t Matter, there are new rules for IT management. Many companies will want to take a hard look at how they invest in IT and manage their systems.
According to Carr, companies should spend less. Many quality IT infrastructures today are cheaper but still provides the same quality performance like those of the expensive ones. Therefore, why settle for the expensive one when there’s the cheaper one who can give the same need?
It’s very popular nowadays that companies use the “Follow, don’t lead” strategy. Companies just wait for their competitors to show their new competitive edges and they would just simply follow it. They will just make theirs better.
Moreover, companies should shift more of their focus from IT opportunities to risks. No matter how many opportunities IT can offer your company, a single risk can damage the whole thing.
Information technology has become a business priority but has turned into a commodity and lost much of its strategic potential for companies. Company managers should be critical in managing their IT especially nowadays that what we practice from the past starts to shift to the other way around.